Figure out the pitch (exactly what will patrons see/hear on stage) and the audience. Who is your audience and how can you best reach them? What do they read, watch, listen to, belong to, attend?
Find an underwriter or sponsor(s) to help market the event with you.
Pull together all show content – name, blurb, day/date/time, ticket price, image – for your marketing and for TMH communications.
Create a budget of all projected expenses i.e. purchasing ads, printing posters.
Announcing and Promoting Your Event
Send your “Just Announced” press release to media outlets. Local media contacts: http://bit.ly/2mcaoZ7
Facebook campaign: create a Facebook event for your show with image/info and ask your audience to share.
Posters: create 11×17 posters for distribution in Historic Theater vestibule (space for no more than 2) and around town/Seacoast. Please note: All posters that are distributed and placed by Lessee in locations other than The Music Hall property must strictly adhere to city/town ordinances. In the city of Portsmouth, please refrain from hanging promotional posters on street lamps, telephone poles, and traffic lights.
Create fliers/postcard to leave at the box office and for you to distribute around Seacoast (see The Usage Policy Agreement, IV.4 for requirements. The Music Hall must pre-approve before printing).
Additional Marketing Options to Consider
Are you an annual renter at TMH? Buy space in our Playbill (deadline: June 28, 2019)!
Are you a member of the Portsmouth Chamber Collaborative? If so, provide them with fliers for Visitor Center (and in summer, kiosk). Consider purchasing a Chamber Enews.
Keep track of coverage – set a Google alert; post link to an article on Facebook, select the best quote from it – use it everywhere, start a list of testimonials and use next year
